Crystal Cruises is a cruise organization with 25 years background creating luxury experiences in travel. For their All Inclusive is All Exclusive campaign, we focused on creating banner ads that were visually mouth-watering, with luxury photography that doesn't just stay stationary, but animates the viewer into a breathtaking experience.

For each ad, we created a separate ad that highlighted the beauty and intrigue of each destination, becoming an immersive experience. Viewers take part in a romantic getaway in the hills of New Zealand, and become captivated by the rolling vineyards of Sonoma.