Ford wanted to create an interactive brand experience studio for their customers. It was not a store or a dealer— the vision was to design a place for participation and creativity where people have fun while engaging in a conversation about the future of transportation.

Ford Hubs’ objective was to shift consumer perspective from Ford as a car company to a visionary technology company and holistic mobility company.

While working on Ford Hub, our challenge was how to keep our visitors engaged so they have a great brand experience without overwhelming them.