In my capacity as the lead creative director, I guided the revitalization of Fred Segal Home's digital presence, culminating in a sophisticated e-commerce platform on Shopify. This project was an intricate tapestry of individual creativity and collaborative teamwork. My responsibilities extended beyond crafting the site's creative vision and hands-on UX/UI design and branding; I also designed email marketing campaigns and newsletters, ensuring a cohesive brand experience across all digital touchpoints.

The ambitious goal to transition from concept to launch in just two months was met through a blend of my direct design contributions and effective collaboration with a dedicated team. This included orchestrating an on-site photoshoot in Los Angeles to capture imagery that perfectly complemented our new brand aesthetic.

Launched on February 9th, 2024 the website and accompanying digital marketing materials stand as a testament to the harmonious combination of personal initiative and team synergy. The project not only showcases my ability to lead and execute a comprehensive creative vision but also underscores the collaborative spirit required to bring such an endeavor to successful fruition. This approach has solidified the project as a shared accomplishment while emphasizing my pivotal role in its achievement.

Visit www.fredsegalhome.com