Cottonelle had long used the golden Labrador puppy as their spokesperson--so when they re-launched their packaging without it, they need a site that catered to their new, modern aesthetic. Our challenge became initiating the conversation on something new to them: responsive websites.

When the Cottonelle site launched in 2013, it became the first Kimberly Clark site to be designed responsively. Not only was it a true responsive site, but it integrated their social content from all of their respective platforms, such as Instagram, tumblr, Twitter, Facebook, Youtube, and even Pinterest.

It also launched the new brand spokesperson for Cottonelle. Cherry, who hailed from across the pond, became the tongue-in-cheek brand ambassador. This entailed creating a site that could easily incorporate her content without a significant re-design.

Check out the full experience at Cottonelle.com