Like many other companies in recent past, Kellogg's has started a new business initiative as a venture capital fund. The primary goal of this fund is to find innovations that can eventually lead to top-line growth for Kellogg's. 

We partnered with the emerging Kellogg’s team in an effort to deliver a unique and evolving digital experience enabling new startup firms the information and tools necessary to submit ideas with growth potential for venture capital funds.

Our task was to introduce Kellogg's Venture Capital, by creating its brand identity, drive ideas targeting audience engagement and support the business objective with fresh and compelling creative, copy and content. 

The site can be viewed at www.1894capital.com