The Customer Relationship Marketing (CRM) efforts of Kimberly Clark focused on four main brands: Kleenex, Viva, Scott, and Cottonelle. We wanted to create a system that allowed us to cross-promote content between brands, while keeping the branding for each segment intact.

We came up with a way to use responsively designed module content that can be used between different brand emails. For each send, we would utilize content from their respective social medial channels, and interconnect them through the module layout. The result was a system that was branded, but flexible.