When it comes to Krave Cereal, there’s no better way to describe the flavor than a loquacious ‘Yum Yum.’  This seemingly innocuous phrase became the words of choice for the voracious chocovores that greedily gobble down the chocolate in all Krave media, from TV spots to animated GIFs.

Approaching the social campaign for Krave cereal, we wanted to keep the same personified chocolate pieces at the forefront. Their aggressive, yet childish antics towards the chocolate pieces became the basis of several videos and animated GIFs. Aimed towards a teenage audience, these 3D rendered videos gained traction on Facebook and Twitter.