We created an integrated marketing campaign for Krave Canada that explored some of the most popular teen thrills in very a fun way. We compared these bigger thrills with the thrill teens get from eating Krave to deliver on the “chocolatey excitement” that this cereal has to offer.

For Experiential, we engaged teens to tell us which thrill they want us to deconstruct next. The selected teen got to participate in the thrill that Krave Cereal had to offer and we captured their experience.

For Digital, we engaged a YouTube influencer to connect with the teens, which helped drive awareness, scale, and relevancy. We released the videos weekly and as a result, Krave Thrills became a huge success.

For Social, we created hype about the experience that Krave Thrills offered by showing highlights/clips. We also invited discussions on which thrill we should look at next by engaging users on social media platforms.