Every campaign has a media buy for Online Advertisements (OLA), the purpose of which is to create awareness of the product and increase click-through for the website.  Throughout the years, I’ve designed and built many different OLA. These are just a few highlights.

The Rice Krispies unit was created entirely in Adobe Flash, and includes a clickable interactive element to increase visibility. On rollover, users are encouraged to ‘find the Rice Krispies treat bar’ as a lower calorie alternative to some other snacks. It was not only a fun way to increase awareness of the product, but educated the user about the amount of calories in each treat.

The Share Your Breakfast OLA was part of a yearly campaign focused on increasing awareness of Kellogg’s Corporate Social Responsibility (CSR) efforts to share 1 million breakfasts across the country. The call to action calls for viewers to ‘Share Your Breakfast Now’, and clicks through to the site.

The final OLA shown is for the Clean Care product line, introducing the ‘Clean Care Routine’, which includes the Clean Care toilet paper and Fresh Care Flushable Cleansing Cloths. The unit is simple, using the brand blues to accent the packaging and encouraging viewers to click to view more.