Sometimes in order to change the conversation, a brand needs to first accept that they haven’t been the loudest voice.

When the Pampers brand decided to tackle the industry giant Huggies on their own turf, they knew they had to be daring. So when they challenged the well known Pull-Ups tagline, ‘I’m a big kid now,’ it came down to changing strategies. 

As can be seen in the video we developed for the Pampers Amazon brand page, Pampers pulled the conversation away from the training moment to the end goal. Focusing on the ultimate achievement for the child- wearing underwear- was a bold move. They began challenging children to move past the very product Pampers is selling, in a move that may seem counterintuitive, but has changed the conversation altogether.

When it came to the Pampers Amazon brand page, we focused on keeping the hectic schedule of parents in mind. We made the product lineup easy to navigate to help customers find what they need quickly, while keeping within Amazon’s restrictions.