Boutique. Premium. Pure. Not your typical diaper website keywords, but these were the benchmarks we set out to hit when it came to this new product launch for Pampers. With such competition as Honest, we knew that we couldn’t hold our punches in our design.

When we were tasked to develop an experience for the Pampers Pure brand store on Amazon, we went to bat for our client against Amazon’s restrictive guidelines, resolving to create a fully customized experience. We also sought to focus our visual presentation on a few main ingredients for this new product: the 0% of everything you do not want in your child’s diaper, the 100% Pampers Protection guarantee, and the eye-catching prints to rival that of Pampers’ competitors.

The 0% became our draw, bringing attention to the lack of chlorine bleaching, perfume, parabens and latex in this new product line. We strategically created breathing space to help set this apart from other Amazon brand pages. We also added the user shopability aspect in the videos by using the Amazon X-ray technology.