Stryker is a worldwide manufacturer of medical devices and medical equipment. When they approached us to redesign their site, we were faced with several challenges. First, we needed to encourage them to focus on a site that is responsive and easily customizable using a Content Management System in order to adapt for Europe, Canada, Australia and other countries and languages. Secondly, we were tasked with keeping the glamorous, clean look they aspired to. Lastly, we wanted to showcase their equipment in a way that was concise, but showed the breadth of their products.

We were able to deliver on the responsive site that could be customized to their needs without a lengthy build-out. We gave them flexibility to modify product features through a system that was easy to use.

We tackled the look by making the products the ‘hero’, with clean shapes, white backdrops, and simple typography. By taking this approach, the products are showcased in a way that is clear, and shows their variety and quality as well.

Check out the site at patientcare.stryker.com and patienthandling.stryker.com/en