When Frosted Flakes undertook the uphill task of refreshing their brand image, they wanted a site to match. Rather than relying on their sports-centric foundations, the Frosted Flakes brand team decided to reinvent Tony as a mentor and friend to kids, helping teach them the value of adventure by actively becoming part of the picture.

With such an adjustment from previous advertising, we tackled the change from teammate to a family member by highlighting the evolution of Tony’s signature saying front and center. The time old ‘They’re GR-R-REAT!’ evolved into ‘Let your GR-R-REAT out!’ overlaying a snapshot of Tony experiencing a rollercoaster freefall along with the family. This theme is mirrored in the rest of the site and videos, with Tony becoming part of the conversation of what it means to be ‘Great.’

Check out the full experience at FrostedFlakes.com