Shop Your Way is a subsidiary of Sears that allows users to earn points and find deals in a variety of shopping areas. For the Holiday and Winter seasons, we were challenged with revising landing pages and site content to reflect the current campaign.

For the Holiday campaign, we came up with the idea of Dr. Peter Calhoun, ambassador of Holiday Merriment. He would provide tips and promote Shop Your Way using dry humor related to the holiday season. We created videos every other week, and revamped the homepage to reflect the campaign.

For the Winter campaign, we focused on the ‘year of you’- what type of year you wanted to have. For example, the ‘year of the softer you’ or the ‘year of the culinary you.’ We provided advice and linked to different products that would reflect that sensibility.