When we began creating social media content for Shop Your Way, our challenge was establishing weekly patterns while maintaining our look and feel. Because there was no specific campaign, but rather a monthly calendar of posts, we decided to establish weekly standards for content.

For example, on Mondays we included a Monday Motivational, where images accompanied text to inspire viewers. Tuesdays became Shoedays, where we included images of shoes available on ShopYourWay.com .We also focused on key dates whenever brand applicable, such as the cinemagraph we created for Earth Day.

We also focused on keeping all photography modern, using candid, energetic, in the moment photography, rather than the more traditionally staged stock photos. 

Check out the Shop Your Way Facebook page.