Tazo is an internationally acclaimed brand, well-known for their in-store filter bags and pre-brewed products. When Tazo began their campaign to promote their new, easy-to-use Tazo Iced Tea Concentrates, our challenge was to promote the product as new, innovative and delicious, without insinuating that their iced tea pitcher bags were inferior.

Tazo’s aesthetic is simple and clean, highlighting their ingredients. When we started designing the landing pages for the site, we needed to continue with the pristine look and feel, letting the beautiful shades of the tea stand out.

The site is simultaneously colorful, but sophisticated. The ingredient photography is highlighted by the background that is primarily white with accents of blue. The look and feel is reminiscent of a cool drink on a summer day.  

To see more integrations of the Tazo Iced Tea Campaign, stop over at the #NewWayToTea, and Iced Tea Recipes sections. 

Check out the full experience at tazo.com