As another activation of the Iced Tea Concentrates campaign, we created a “recipe book” that could be used on the Tazo website and social spaces, highlighting the different ways the concentrates could be used to create new, exotic flavors.

We directed the photography for each shot, making sure it stayed on-brand. We approached it wanting each piece to be crisp and mouth-watering, letting the natural colors of the drinks entice viewers to click for more. These shots were posted on Pinterest in a dedicated Iced Tea Recipes section.

To see more integrations of the Tazo Iced Tea Campaign, stop over at the Tazo Site Design and #NewWaytoTea sections.