United Way is a national non-profit made up of regional organizations that help raise funding for community projects. They asked us to approach their yearly campaign with a different sensibility, by creating something memorable and out of the box. We wanted to keep their continued aesthetics, but provide them with a campaign that would make people stop and think. We also needed to highlight how one non-profit is able to affect many different areas by supporting a variety of projects in different arenas, including income, education and health.

Focusing on their dialogue of ‘changing the story,’ we created a campaign focused on how United Way changes people’s lives for the better. 

We visually represented the before and after in the cover of the annual report and posters by splitting the photography down the middle, showing the before and after of United Way services. For example, for education we showed an elementary school age boy unable to read on the left side, and finding a love for reading on the right.

We were also challenged to find a way to show the statistics for the changes United Way implemented through info-graphics. We tackled this challenge by creating a visually interesting chart that catalogued the issues united Way identified, how it affected change, and how people can become involved through giving,advocating and volunteering.