Online media plays a crucial role in every campaign—building awareness, driving engagement, and encouraging site visits. Over the years, I’ve concepted, designed, and built a wide range of Online Advertising (OLA) units, tailored to various audiences and brand objectives. Here are a few featured examples:

Rice Krispies
This unit was built entirely in Adobe Flash and featured an interactive rollover element. Users were invited to “find the Rice Krispies Treat bar,” reinforcing the idea that it’s a smart, lower-calorie alternative to other snack options. The playful execution added a layer of engagement while also educating users on calorie content—combining utility with fun.

Share Your Breakfast
Part of a larger CSR initiative, this unit supported Kellogg’s goal to share one million breakfasts across the country. The ad prompted viewers to “Share Your Breakfast Now,” driving traffic to the campaign site and highlighting the brand’s social impact. Visually clean and direct, the OLA supported the broader campaign message while amplifying participation.

Cottonelle Clean Care
This ad introduced the Clean Care Routine, a product pairing of Clean Care toilet paper and Fresh Care Flushable Cleansing Cloths. The design leaned into the brand’s signature blue palette, keeping the look clean and simple while drawing attention to the product and its benefit. A clear call-to-action encouraged users to learn more about the new routine.

Each unit was crafted to meet specific goals—from awareness to education to click-through—while staying true to each brand’s visual language and tone.