Marketing to kids comes with unique challenges, especially when traditional advertising methods are off the table. With Froot Loops, we leaned into what really matters to our young audience: fun, play, and imagination.

We designed, maintained, and evolved a long-running Flash site for the brand, an interactive hub filled with games, comics, and downloadable activities. The goal wasn’t to push product, but to build an experience kids would return to again and again.

To drive sustained engagement, we introduced a Passport and Stamp system that rewarded users for exploring new games and unlocking fresh content. With each campaign update, kids could earn new stamps by interacting with the latest activities, encouraging repeat visits and deepening their connection to the brand.

Over the years, the Froot Loops digital experience became more than just a website, it became a playful destination that reflected the spirit of the cereal while building loyalty in an age-appropriate and creativity-driven way.