For Huggies Little Movers, we created a lighthearted, interactive experience centered on one playful idea: what are babies really trying to say?

The campaign lived primarily online, where users could explore a series of humorous “baby dialogues”, capturing the personality and mischief behind every wiggle, crawl, and step. The content was designed to be sharable, fun, and totally relatable to parents in the thick of it.

On Facebook and in online ads, we invited users to finish the babies’ thought bubbles themselves. The most entertaining submissions were pulled into the main site experience, creating a dynamic, community-driven content loop that kept the experience fresh and engaging.

This blend of storytelling, user interaction, and brand voice helped make Little Movers more than a product, it became a personality parents could connect with and laugh alongside.