To boost awareness and engagement for Kellogg’s Frosted Flakes, we developed a series of evergreen digital ad campaigns that ran throughout 2016. The goal was to create visually bold, playful units that would resonate with kids and parents alike, while standing out in a crowded online space.

These media units were designed with high-impact visuals and animation, and strategically placed on platforms like Cartoon Network and Nickelodeon—spaces where the target audience was already active and engaged.

The result was a vibrant campaign that not only maintained brand consistency but drove strong interaction and high click-through rates, helping to reinforce Frosted Flakes’ position as a household favorite.