To bring the bold personality of Krave Cereal to life, we developed a fully integrated campaign for Krave Canada centered around one big idea: teen thrills. Our goal was to compare the rush teens get from high-adrenaline experiences to the "chocolatey excitement" they feel when eating Krave.

We built the campaign across experiential, digital, and social platforms—each element designed to drive engagement, spark conversation, and build a strong emotional connection with the brand.

For the experiential component, we invited teens to tell us which thrill they wanted us to explore next. The chosen participant got to live out that thrill, skydiving, racing, and more, while we documented the journey. The result was a firsthand Krave experience that turned the brand into a co-conspirator in real-life fun.

On the digital front, we partnered with a YouTube influencer who helped us amplify the campaign through weekly content drops. Their personality brought authenticity and reach, creating a direct connection with Krave’s teen audience while driving excitement and shareability.

For social, we used video clips and behind-the-scenes moments to build hype, share reactions, and keep the conversation going. We also invited followers to weigh in on what thrill we should take on next, turning the campaign into a two-way dialogue and reinforcing the brand's playful, adventurous tone.

The campaign struck a chord with its audience, making Krave Thrills a standout success and giving Krave a fresh, energetic voice in the market.