As an extension of the Tazo Iced Tea Concentrates campaign, we created a visually-driven recipe series designed to inspire creativity and exploration. The goal was to show just how versatile the concentrates could be—inviting users to mix, experiment, and discover bold, unexpected flavor combinations.

We developed a digital “recipe book” for use across Tazo’s website, Pinterest, and social platforms. Each recipe featured an original drink idea, paired with thoughtfully styled photography that brought the ingredients to life. From tropical fusions to floral citrus blends, every shot was crafted to feel fresh, vibrant, and irresistibly click-worthy.

As creative leads on the shoot, we made sure each image aligned with the Tazo brand—elevated but approachable, and always driven by the product’s naturally bold colors. The imagery was crisp, inviting, and mouth-watering, helping to elevate the brand’s presence on visually rich platforms like Pinterest.

This content not only deepened engagement with the Iced Tea line, but offered users a new way to tea—further tying into the larger campaign message.

To see more from this campaign, check out the Tazo Site Design and #NewWaytoTea sections.